Display Ad Placement contact: Alicia J. Adams

Classified Ad Placement contact: Sali Butler

National Buy Ads: Nadine Dower

The Recorder has a circulation of approximately 56,000 homes. Each copy may be read by multiple individuals. The Pacific Union plans to roll into the eAdventist online membership database system in early 2006. This transition is expected to double the subscription list. As the list grows, costs will grow, and non-contract advertising will be subject to rate increases at any time.

*Back Page ads must be in color.

Classified ads do not contain photos, borders, color or other style elements. They are text only.

An additional fee of 25% of the ad rate will be added to all display ads requiring design or re-design to meet specifications. For example, any display ad that arrives in Microsoft Word or Publisher or is the wrong size will have to be re-done. Please call MCM Design Studio at 509-529-4001 or e-mail lori@mcmds.com to get exact Recorder design specs.

Classified ads must be prepaid via check or money order. We do not accept credit cards at this time. Please make checks payable to:

Pacific Union Recorder
P.O. Box 5005
Westlake Village, CA 91359-5005

Display advertisers will receive an invoice with a tear sheet (a copy of the printed ad) after the issue runs. Please remit payment as soon as you receive the invoice. Of course, display ads may be prepaid, as well. If you are considering buying half-page or larger ads in several union magazines, we recommend exploring the National Buy program. You'll save money!

1. Frequency Contracts

Advertisers may lower their rates by placing advertising on a contract basis.

Classified ad contracts must be prepaid in full to qualify for the discount.

Display ads that are paid monthly will lock in the specified discount, but not the rate. (For example, if you contract for 12 months starting in July 2006 and pay monthly, you receive 10% off the 2006 rate for July through December, and 10% off the 2007 rate for January through June.

Display ads that are prepaid in full for the entire contract lock in both the discount and the rate at the time of the first ad run. (For example, if you contract for 12 months starting in July 2006, you will receive the 2006 rate and the 15% discount through June 2007.) However, pre-paid 12-month contracts that start in the last three months of a calendar year do not qualify for the locked rate.

2. Union

Pacific Union departments may receive up to three quarter-page ads free of charge to promote union-wide events sponsored by their department. Ads may be combined, such as one half-page ad and one quarter-page ad. Free design services may or may not be included, depending on staff availability. Please make your request at least two months before the desired issue date. You may not sub-lease your complimentary ad space.

3. Free classified ad space is available for:

* Adventist churches, elementary schools and academies within the Pacific Union advertising their own used furniture, equipment or supplies for sale.

* Non-profit organizations whose boards of directors and constituencies are mainly Adventist may announce their constituency meetings in the Bulletin Board section.

* Adventist school Alumni Reunions and Home Coming Weekends.

Refunds will be issued if an error is made by the Recorder in either printing or content only! Position is not guaranteed (except for the back page) thus an ad run out of the requested position will not constitute grounds for a refund.

Printing of advertisements, whether display or classified, will be entirely at the discretion of the editor and/or editorial board. The Recorder assumes no responsibility for the content of advertisements or the claims of advertisers. Advertising is limited to Adventists in regular standing except where a service may be rendered to our members.

Labeling Specs for Back Page Ad: 1.5" x 7" at bottom of page.

Formats listed in order of preference. Please maintain a minimum resolution of 300 dpi (max 400).

1. ".TIF"

2. ".EPS"

3. ".PDF"

4. ".JPG"

5. InDesign; QuarkXPress

Minimum ad size is one column inch, available in whole inches only (no half-inch rates). Ads should be "camera-ready;" that is, they should not require resizing or retyping to fit. Otherwise, advertisers will be notified and charged the Design Fee. Ads should come via e-mail or on CD in high resolution (300+ dpi) in the proper format. Microsoft Word is NOT an acceptable format, and will require a re-design fee. If applicable, all fonts and links must be included. Ads are available on a first-come, first-served, space-available basis.

Printing of advertisements, whether display or classified, will be entirely at the discretion of the editor and/or editorial board. The Recorder assumes no responsibility for the content of advertisements or the claims of advertisers. Advertising is limited to Adventists in regular standing except where a service may be rendered to our members.