"Information is Power." That's an expression we hear frequently in our computer-intensive world. Our belief in the Communication Department is that free-flowing information about God and His work in the world has the most powerful kind of all. So we try to keep the lines of communication open between the union and local conferences and its members and between the church and the public at large. In the recent years, electronic forms of communication have pushed the flow of information in entirely new directions.

The Pacific Union and many other church entities have set up various information sharing sites on the World Wide Web. These "Web pages" give youthful audiences (those most likely to be "surfing the Web") an inside track on who Adventists are and what they believe. In the future we want to develop more and more direct means of communicating with the public.

Four church-owned television stations are operating within our union and at least one more is in the development stage. In addition, four church-affiliated radio stations are reaching hundreds of thousands of people in southern, central and northern California. But we dream of many more stations reaching the millions of people in this vast union and are praying that the Lord will open ways to make this happen.

We see our mission as helping everyone in the church to communicate more effectively. We want our world to understand how wonderful it is to be loved by the Father, to be unified in Christ, and to be fortified by the Spirit.