The Abundant Life Church recently gained two broadcast opportunities on KKVV 1060-AM, the only local Christian AM radio station in Las Vegas.
Each Sabbath morning, the worship service is recorded and broadcast over the air from 4 to 5 p.m. The second broadcast, Faith Alive, occurs Monday through Friday from 10:15-10:30 a.m. and is anchored by Dr. Calvin Rock, pastor of the Abundant Life Church. Each Sabbath broadcast includes preaching, singing and worship. The weekday includes guest interviews and discussions of general interest to the public.
Rock hopes that the KKVV listening audience throughout the Las Vegas area (approximately 2.6 million people) would become familiar with the "theological emphasis and teachings of the Seventh-day Adventist Church" through the Sabbath broadcasts.
The weekday programs are designed to inspire listeners to pursue excellence in their professional lives and to show that members are interested in their community and in matters pertaining to life, health, and professional growth. The Faith Alive program shows the community that Adventists are practical, loving, caring people.
According to Rock, both programs are designed to plant seeds that will lend themselves to harvesting during upcoming evangelistic meetings and to prepare the hearts of the listeners to accept invitations to Adventist churches and homes for Bible studies. He also hopes that Abundant Life members will gain a greater sense of mission and soul-winning as, week after week, lessons of principles and faith in the work of Christ are broadcast.